Blog Post

The Back to School season is officially here and some children have already headed back into the classroom. One of the number one items on every students list is the backpack. Kids are always looking for something fun and cool to throw on their back. Parents are always looking for something with great design and quality that will last while getting the job done. There is a company that can cover the needs of both the child and the parent. Welcome, Beatrix New York! Beatrix New York is a company that creates cool contemporary stuff for kids. Most importantly they create fun products that will last.

I was first introduced to Beatrix New York at Petite Parade’s Kids Fashion Week in March. They have the most adorable backpacks and lunch bags. Their colorful fun characters that adorn each product just stand out from the rest. The characters are simple yet they scream fun for kids. Now that I have the Penelope Big Kids Backpack (see pictures below) for my niece I can officially say the quality of the bag is great and the characters are even cuter in person. I can’t wait for her first day if school in a couple of weeks. I will definitely Instagram a picture on So family’s Instagram page.

Celebrity kids have been toting Beatrix New York bags around for some time now. Halle Berry, Victory Beckham and Maggie Gyllenhaal all have been photographed with their little ones and their Beatrix bags. Check out their website for celebrity pictures and more information on their products, www.beatrixnewyork.com.   The pictures below are of the Penelope Big Kids Backpack.

What backpack will your kids be rocking this school year? What do you look for when selecting a backpack? Have you seen Beatrix backpacks or lunch bags prior to reading this post?

~Monica J~

Disclaimer: The views expressed are that of Monica J. I was not compensated to write this review. I was given the Penelope Big Kid Backpack for review purposes.